Every pharmaceutical sales person wantwants to getsell maximum prescriptionprescriptions from doctors, wantin order to achieve hishis/her sales target,. They want to build strong relationships with doctor, wantdoctors and to get promoted quickly,. They don't want to take much time from doctors and so on; but. But can all Medical Representativepharmaceutical representatives make that happened? Answerhappen? The answer is obviously no because, “You know, you’re the twentieth rep I’ve seen today!” That’s what doctors are thinking as the sales representative asks for a prescriptionpitches prescriptions and thanks them for their time. Golden timeThe golden age for easy access to physicianphysicians and easy prescription generation has gone away. The pharmaceutical world has been rocked by massive change in the last decade. Before the 2000s, the role of the medical representative looked very different than it does today. They had easy access, small competitorminimum competition, and could take more time from physicianwith physicians. But now extreme, competition, everevery half minute in the hallway calling to doctors, has become very competitiveextreme.