Today, users can be involved in the funnel at any stage. In fact, thanks to remarketing, the funnel is now more like a river in which your potential customers can get into and will never get out.

6. Both Google and Facebook have their own indicators of quality. If you specifically do substandard remarketing ads so people don't follow them, but can only see them, then you just "kill" your performance indicators. Plus, the fewer people willthat click on them, the more you'll pay for it.

How important is it? Let's, for example, look at the working principle of Google Display Network. When click-through indicators increase by 0.1%, pay-per-click reduces by 20%! And vice versa – a decrease in click-through indicators = an increase in pay per click.

7. Search ads are highly converted, but banner ads are not far behind. Generally speaking, search ads are ranked highly due to the commercial importance of some keywords. In fact, a few years ago, banner ads were looking like nothing, but today, thanks to remarketing, they are converted to as good as regular search ads, and in some areas even better than the letter. Remarketing ads convert so well, because the browser history is a powerful signal that predicts future user activity.

8. Remarketing clicks are very cheap.

Search ads in the fierce competition can cost several dollars or more per click – this is the average figure, while some keywords can raise that number to the cost of $50 per click. At the same time, social/banner remarketing costs significantly less: in 2-100 times.

9. Remarketing is not limited to the banner and social networks. We have talked a lot about social/banner remarketing, but that's not all. The Adwords remarketing list for search ads also satisfies users' search queries, based on such indicators as location, and used devices and time, as well as on the history of a browser, which makes the search as efficient as possible.

On average, the Adwords remarketing list for search ads has indicators CTR twice higher than regular search ads, and the cost per click is 50% less, while the converting process is also twice as efficient thans regular search ads!

10. Facebook/Twitter "Super remarketing" will make your remarketing even better. We love remarketing, but it makes no sense to show your ads to all users who have visited your website. Even if someone was interested in your goods/services, it doesn't mean that this someone is your target audience.

So why to show your ads to everyone, if you can show them to your target audience only, by using “super remarketing”. Generally speaking, “super remarketing” will allow you to filter the remarketing audience, based on such characteristics such as age, events, occupation, etc., as well as on the history of recent purchases and interests.