I have worked for 17 years in food, snacks, insurance and banking companies, always in technology and process. In the last decade, I shave viewed with interest, the acceleration that has pmarintked technology in the business world and especially in the financial industry. This has led me to leave my comfort zone and observe carefully what more -developed markets are doing regarding innovation, trends and new business models for financial services based on disruptive technologies.

Well, I hate going to the Bbank. There is nothing more annoying that reachn arrivin agency and seeing a never-ending line of people waiting to conduct a financial transaction with that only takes 5 minutes, after havieng waiteding for about an hour. Then ask yourself, shouldn't there be an easy and comfortable way to do this? Whith this in mind the, fFintech found better ways to generate value propositions and leverage its ability of execution ability to provide financial products and services designed and developed to improve the customer experience of customers whato no longer want to dwait for an hour in lines, or carry papers and wait for an hour.

For several years, traditional banks have established then forging a path for where the financial industry should go and ehaven haeven been determining factors in the definition ofg policies in several countries. While all this was happening, small businesses awere born that proposinged different, simpler, fun, immediate and efficient ways to buy, sell, pay or travel, and they becominge indispensable in the ecosystem. No one imagines shopping online today without the existence of PaypPal.

While many traditional banks are moving slowly to digital banking services, the fFintech ecosystem proposes new and improved forms of exchange of products and services. This has led financial institutions to stop thinking of Fin thech ficompantiechs as competitors, andto see them as potential allies. Aand to approaching them andto understand how they do what they do at the speed that they do. This approach to understanding how a fFintech company thinks regardingbout offering itheirs services to the market, brings me to this course, with the firm intention of achieving that my daughters dowill not have to mwakeit in lines in the Bbank when they nopeedn their first bank account or get a loan for Ccollege.