WRITALK is an english learning platform for young employees and students that want to Upgradeupgrade their educational and career paths by mastering english.
The platform offers three main products: one-to-oneOne-to-one conversation classes, group english classes, and writing correction that is presented in a friendly and enthusiastic environment run by a 7seven years experience team with native tutors.

Challenges:
englishEnglish is essential for upgrading and growing in careercareers. Many young people struggle to learn, therefore. Therefore, we want to present writalk voice which is approachable, fun, and to make the learning process look fun and easy.

logoLogo:
writalkWritalk promises their audience to leap from their current level to a better one, the level including english level, career, and education. We decided to show this concept in the logo “ leaping”“leaping.” After many attempts, we decided that leaping squirrel
is a suitable symbol for writalk. We also wanted to avoid clachieclashing symbols that have been used in this field such as birds and speaking balloons in the logo.

illustrationsIllustrations and icons:
as iAs I mentioned above, we wanted to avoid overused symbols such as balloons, but yet, we want to make small hints about the offered services.
In the illustration, we needed to add middle estren/arab characters to be more relatable with young arab people.