What form does it take? It can either be quantitative or qualitative.
Therefore, it is expressed in numbers.
•Benefits of such data include it is easier to determine and evaluate.
•More objective and less biased
Downside:
•Vague questions revealed that undervalue or may oversimplify things.
Methods
•Official statistics are the data collected and used by the government and its agencies to decide about the society and the economy.
•Opinion polls are conducted to compare the number of people's behaviours, experiences and views.
On the other hand, qualitative data is the quality of the information expressed in words.
Benefits:
•The information can be apparent; Itit takes study with more detail.
•Greater external validity.
Downside:
•However, it is challenging to collect this information and to quickly analyse.
Methods
•Observation:
•In-depth interview: Thisthis includes intensive individual interviews and their responses to one or another program, idea or study when conducting a small number of respondents.
How is it produced?
Primary data is data collected by people for their own research purposes.
Advantages:
The source of the data - the corresponding data collected will undoubtedly affect the result. You can increase reliability.
Disadvantages:
Time, - number of participants and placeplaces are limited.
Costly
Methods
Social Survey is composed by the people of a meeting or a survey.
Participant observation - the individual joins the course of study for the following tasks of the organisation.
Secondary data is the information obtained by someone outside of their research study.
Advantages:
Cost-effective and fast data collection.
Disadvantages:
The quality of the information may be said to be poor.
This will not fully meet the needs and goals of the researcher.
Methods
" For example, the official unemployment rate and census demographic statistics.
Newspapers contain commentaries or retrospective articles about events.
Letters are personal documents that contain written text.