False Advertising
Nowadays television, and the advertising displayed in it isduring its programs, are a part of everyday life in most houses. A company that engages in false advertising gives the impression that it is not a trustworthy business. Both existing, and new, customers may feel betrayed, and are more likely to go somewhere else for the same products or services.

Consumers are greatly affected by these deceptions. People who purchase a product, and later realize that they did not receive what they thought they were paying for, are dissatisfied. Dissatisfaction will eventually lead consumers to never purchase that product again, which will cause sales to drop for that company. By using the internet, and other means of communication, consumer discontent will cause these companies' profits willto plunge due to consumer discontent. Also, if companies are falsely advertising, and fail to mention a certain aspect of their product to consumers, and that consumer happens to be allergic to that certain aspect of the product, itthat may lead to a potential lawsuit.